DISCOVER L’OR DE VIE

Rare. Unique. Spectacular. L’Or de Vie is the Dior skincare masterpiece created from the legendary Château d’Yquem.

CHÂTEAU D’YQUEM, AN EXCEPTIONAL LEGEND



The absolute flagship of French luxury, Château d’Yquem is a unique vineyard, situated in the Bordeaux region of France. Described as a miracle by the greatest experts, its wine transcends centuries with the highest level of excellence. The frequent tasting of these sometimes centuries-old vintages confirms its incredible longevity.


AN EXCEPTIONAL REGION AND TIME-HONORED EXPERTISE




Château d’Yquem owes its unbelievable longevity to its vineyard planted on a mosaic of exceptional soils and to the meticulous care dedicated to its production throughout the year. The magic of the estate is coupled with the benefits of the stringent cultivation methods that have been perpetuated from one generation to the next for 4 centuries. The successive manual grape harvests individually select the grapes worthy of entering Yquem wine. The selectivity is such that the estate's yield is the lowest in the world: each vine produces just one glass of wine. And when its level of excellence is not high enough, the Château makes the tough decision to not distribute that vintage. 10 vintages have thus not made it onto the market since the 20th century began.


THE ORIGIN OF CHÂTEAU D’YQUEM’S AGE-DEFYING POWER: THE SAP




 The fruit of terroir and expertise, the sap that runs through the heart of the Yquem vine is at the origin of the wine’s exceptional longevity.

For the past 30 years, Dior Science has researched its amazing cosmetic potential. A brilliant antioxidant*, the sap is also capable of encouraging a very wide array of factors** known to prolong the skin’s youthful appearance. The spectrum of its action is spectacular. It surpasses that of all other ingredients.*** The skin cells’ integral functions are extraordinarily revitalized.

Intensely stimulated and protected, the skin becomes stronger and more beautiful over time.

* In vitro and in vivo tests, including vs. the most renowned antioxidants: Vitamin C, Vitamin E, Idebenone and a competitor vine extract.
** In vitro test.


THE NEW L’OR DE VIE LOTION



A fundamental preliminary step, La Lotion infuses skin cells with the power of deoxidation, to complete the antioxidant action of the L’Or de Vie ritual.

Dior Innovation: cellular deoxidation.

At the heart of the formula, this 100% deoxidized toner water is infused with a bouquet of Yquem extracts that help eliminate oxidized cells and recreate an optimal cellular environment. La Lotion helps maintain the skin's balance. Infused with a tantalizing sensoriality, the skin regains its original radiance and clarity. The power of the L’Or de Vie ritual is amplified.



L’OR DE VIE LA CURE VINTAGE 2016




A remarkable formula.
Three bottles adorned with gold thread and white wax seals.
The greatest concentration of ingredients from the Château d’Yquem harvest of the year 2016.
Dior unveils its ultimate masterpiece: L’Or de Vie La Cure, limited-series vintage skincare.
In 3 months, the skin’s youthful beauty is as if revived. Facial contours appear resculpted.

New application ritual: the Quartz Drop

Yquem soil is rich in white Quartz. Its neutro-thermal properties insulate the vine from changes in temperature and promote soil drainage.
Dior delivers all the power of Yquem White Quartz to the skin with the new L’Or de Vie La Cure applicator: the Quartz Drop.
Sculpted from a single block and polished, its helps increase both the ritual's application duration – without any heating – and the drainage of the skin.



A spectacular transformation



From the first drop, it delivers radical action on signs of aging.* The skin is strengthened and more resilient.
Wrinkles are visibly smoothed. Deeply restructured, the face appears plump and toned. Its contours are enhanced, sculpted and tightened. Dark spots are visibly corrected and the skin glows with delightful radiance. Day after day, the skin's transformation is spectacular.
The skin is revitalized with flawless beauty.

* Crème Riche results.


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