DISCOVER DIOR PRESTIGE WHITE COLLECTION

At the heart of the Dior Prestige White Collection is the Dior White Rose, selected for its infinite whiteness, which combines with the Rose de Granville for an extraordinary dual brightening and regenerating action.


TRANSLUMINESCIENCE™: BEYOND BRIGHTENING TO ENLIGHTENING


For its new boundary-breaking technology, Dior Science drew inspiration from an optical phenomenon known as transluminescence. A light-scattering process where light enters a translucent substance, scatters upon interaction with it, then resurfaces and reflects back out at different points.

A transluminescent material reflects light on the surface, but also lets it circulate deep inside its every structure, turning the material into a veritable light-diffusing agent. No light is ever trapped, it circulates and scatters with an ideal enlightening effect, like a profusion of scattered  White Rose petals.
Inspired by this enlightening action, Dior Science set about studying  its mechanism to bring it to the skin.



DIOR SCIENCE DISCOVERY: A YOUNG SKIN IS TRANSLUMINESCENT

For skin to be truly transluminescent, light needs to penetrate skin that is fresh and clear: the ideal qualities of young skin.
1. On the surface: young skin cells are fresh, with optimal cellular renewal and high diffusion qualities. Light is not trapped, it penetrates beautifully and is scattered in all directions for an ideally luminous skin.
2. Deep down: all the structures in the dermis are young and transparent, light circulates ideally with no obstacles and is reflected in all directions.

OVER TIME, SKIN BUILDS UP BARRIERS TO TRANSLUMINESCENCE

As skin ages, however, light traps on the surface and barriers deep within alter the skin’s transparency and affect this ideal scattering of light.
1. On the surface: skin renewal slows, sparking an accumulation of dead skin cells that prevent light from penetrating deep down and allow only small amounts to be reflected back out.
2. Deep down: multiple barriers render the skin opaque and prevent light circulation.

SKIN IS EVER LUMINOUS WITH TRANSLUMINESCIENCE™

Drawing on two decades of expertise in brightening skincare and optical science, Dior has achieved a scientific breakthrough that restores the skin’s transluminescent qualities, as though restoring its luminous youth: TranslumineScience™

TranslumineScience™ uses the extraordinary powers of the Dior’s White Rose to reactivate light scattering in every layer of the skin. Thanks to this exclusive technology, cellular renewal is stimulated on the surface and pigmentation disorders (melanin, lipofuscin, glycatedproteins) are reduced deep-down to enlighten the skin. This cosmetic revolution is launched by an enlightening new skincare duo exclusive to the Dior Prestige White Collection: Light-In-Lotion & Light-In-Nectar.



1. LIGHT-IN-LOTION: A GENTLE MICRO-PEEL ACTION


The 1st Dior daily lotion with micro-peel action to maximise the light-scattering powers on the skin’s surface.

The first step to ensuring the skin recovers its youthful transluminescence is to remove the dead skin cells on the surface that trap light and prevent it from reflecting back out.

Rose Micro-Peel combines gentle micro-exfoliating powers with White Rose Water to offer a delicate yet effective peeling action that stays kind to the skin. Day after day, it eliminates the dead cells on the skin’s surface.

RESULTS
Skin is smoother: 98%*
Skin is replumped: 88%*
Skin is unified: 88%*
Skin texture is refined: 85%*
Skin is more luminous: 90%*

Skin luminosity is boosted twofold **

*Self-evaluation, 60 women, after 4 weeks.
**Self-evaluation, 33 women, after 8 weeks.




2. LIGHT-IN-NECTAR: A DEEP LIGHT-ACTIVATION


The 1stDeep light-activation serum that releases the skin from barriers to light circulation deep-within.

Drawing on two decades of expertise in brightening skincare and optical science, Dior has achieved a scientific breakthrough that restores the skin’s transluminescent qualities, as though restoring its luminous youth: TranslumineScience™

LIGHT-IN-ROSE PEARLS
DERMATO-LIKE ACTIVE INGREDIENTS FOR SUPERACTIVATED PERFORMANCE

Thanks to the Light-in-Rose Pearls’ superactivated performance, cellular renewal is stimulated, allowing the skin to reflect light.
Pigmentation messages are dramatically reduced to enlighten the skin through three key effects.
Melanin transfer from cell to cell, responsible for the lacklustre veil on the skin, is inhibited by 56%.
Production of lipofuscin, a yellowish pigment, is decreased by 43%.
The protein glycation process, which colours the skin, is decreased by 23%.

Lastly, the Light-in-Rose Pearls’ high anti-inflammatory action reduces inflammation by 86% to deeply regenerate the skin.

RESULTS
Dark spots are reduced: -38%*
Skin is smoother: 92%**
Skin is firmer: 82%**
Complexion is less dull: 77%**
Skin is more even: 82%**
SKIN TRANSPARENCY IS BOOSTED TWOFOLD***

*Self-evaluation, 33 women, after 8 weeks.
**Self-evaluation, 60 women, after 4 weeks.
***Instrumental measurement, 30 women, after 30 days.




3. YOUTH AND RADIANCE UV BASES: ULTIMATE INDOOR AND OUTDOOR PROTECTION


THE YOUTH AND RADIACE UV PROTECTORS THE ULTIMATE STEP FOR IDEAL ENLIGHTENING

To complete the enlightening action of the Dior Prestige White Light-Activating Duo, apply Dior Prestige White UV Bases as the ultimate step in the Light-Activating Ritual. Their total protection powers not only guard the skin against UV and pollution but also against 85%* of artificial blue light.

Two divine finishes and exquisitely fine formulas offer two effects:

- Blemish Balm SPF 50+ PA+++ : a creamy texture for sophisticated coverage that makes dark spots and imperfections instantly fade away.
- Rosy Glow SPF 50+ PA++++ : a light and comfortable texture for ideal radiance.

*Physical measure of the blue light in part of visible spectrum on the Blemish Balm.





DISCOVER DIOR PRESTIGE WHITE’S ORIGINS


Well before couture, well before Avenue Montaigne, there were the rose walls of the Villa Les Rhumbs. Perched on a cliff, overlooking the Normandy coast, the childhood home of Christian Dior was a peaceful haven. It was on these steep cliffs that Dior botanists discovered a wild rose capable of withstanding the harsh marine climate. This led to the creation of a legendary rose, the Rose de Granville.


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PERSONAL DATA

CHRISTIAN DIOR COUTURE PRIVACY POLICY
We are committed to offering you personalised services while respecting your privacy and choices.
Wehave created this Privacy Policy to be transparent with you about our policies and practices relating to the collection and use of personal data you provide to or share with us during our relationship through any touchpoints you use to interact with us (e.g. in store, Customer Department, dior.com, social media, digital app, events).
Please read this Privacy Policy carefully. Do not hesitate to contact us if you wish to have the privacy policy in another language.
In this Privacy Policy, you will find information on:
·        Who we are
·        What data may we collect about you
·        How we collect or receive your data
·        For what purposes we may use it
·        For how long we may keep it
·        Who we may share it with
·        How we protect it and keep it confidential
·        What are your rights under the European Regulation
·        How to contact us if you have any questions or concerns about our use of your personal data
·        Information about cookie management
 
 
WHO are we?
 
When we say “Dior”, “us”, “our” or “we”, we refer to:
Christian Dior Couture S.A., a French company with offices located at 30, Avenue Montaigne, 75008 Paris, France, represented by Hien Tran Trung, acting as Chief Information Officer
 
WHAT data may we collect about you?
 
“Personal data” means any information that could identify you either directly (e.g. your name) or indirectly (e.g. through a unique client ID number).
Depending on the data you provide or share with us, personal data may include information related to:
·        your identity and status
·        your contact details
·        your family status and relatives
·        your personal preferences
·        your size and style
·        your purchases (in store or online)
·        your online journeys (dior.com, social media pages, partners websites)
·        your repairs
·        your requests through our customer department
·        your participation to our events
In the context of a job application with Christian Dior Couture, we may collect the following information:
•       Your identity
•       your contact details
•       Your Curriculum Vitae
•       Your cover letter
We invite you to keep us informed in writing of any changes to your contact details.
 
HOW we collect or receive your data?
 
As part of our relationship, we might collect or receive data from you
In the following context(s):
o   Account Creation and management
o   Newsletter and commercial communications subscription
o   Purchases
o   Online browsing
o   Marketing surveys
o   User Generated Content
o   Use of Digital Apps
o   Enquiries
o   Participation to an event we organize
o   Application for a job
 
Via the following touchpoints(s):
o   Dior.com journey
o   In store relationship with our salesperson
o   Relationship with us during an event we organize
o   Customer Department relationship
o   Collection forms you complete in store or online
o   Digital apps you use
o   Dior social media pages you visit or comment / like
o   Digital Media Advertising you click on
o   Search Engines Paid Advertising you click on
 
FOR WHAT PURPOSES Christian Dior Couture may use it?
 
The PURPOSE for the processing of your data is the MANAGEMENT OFOUR CLIENT RELATIONSHIP.
It includes, depending in which context your data is collected:
·        The management of your orders
·        The management of our digital communications and offers to you
·        The management of your profile*
·        The management of your enquiries
·        The management of events you register and/or participate
·        The management of your job application
·        The management of our website and digital apps
·        The improvement of our products and services
 
The LEGAL BASIS for the processing of your data can be, depending in which context your data is collected:
·        Your consent
·        The performance of a contract
·        Legal grounds where a processing is required by law
·        Our legitimate interest, which can be (i) To tailor our marketing communications; Improvement of our products and services; Fraud prevention; Securing our tools;
* Please note that when we send or display personalised communications or content, we may use some techniques qualified as “profiling” to evaluate and predict your personal preferences and/or interests. Based on our analysis, we send or display communications and/or content tailored to your interests/needs.
 
 
 
FOR HOW LONG we may keep it?
 
 
We only keep your personal data for as long as we need it for the purpose for which we hold your personal data, to meet your needs, or to comply with our legal obligations.
 
As a general principle, your personal data will be retained in our client database for a period not exceeding:
·        if you are “prospect” (i.e. you have never purchased a Dior product but you are interested in Dior brand), we keep your data for 3 years;
·        if you are “client” (i.e. you have already purchased a Dior product), we keep your data for the duration of our commercial relationship + 10 years;
·        If you are a “job candidate” (i.e. you apply for a job offered by Christian Dior Couture), we keep your data for 2 years.  
Where cookies are placed on your computer, we shall keep them for no more than 13 months.
 
We may retain some personal data to comply with our legal or regulatory obligations, as well as to allow us to manage our rights (for example to assert our claims in Courts) or for statistical or historical purposes.
 
When we no longer need to use your personal data, it is removed from our systems and records or anonymised so that you can no longer be identified from it.
 
WHO we may share it with
 
WE ONLY SHARE INFORMATION:
ON A NEED TO KNOW BASIS;
WHERE POSSIBLE IN A PSEUDONIMIZED WAY ((not allowing direct identification);
FOR LEGITIMATE PURPOSES (to provide you with requested services, to comply with our legal obligations, to prevent fraud and/or to secure our tools, to improve our products and services, or after having obtained your consent to do so);
To:
·        Other affiliate of Dior House to provide you with the same personalised service worldwide
·        Other entities of LVMH Group, some acting as data processors
We may share some of your personal data including those collected through Cookies with Parfums Christian Dior to harmonize and update the information you share with us, to perform statistics based on your characteristics and to tailor our communications.
We only share your personal data with Parfums Christian Dior for direct marketing purposes with your consent. In this context, Parfums Christian Dior acts as a data controller, and its own privacy notice applies. Please visit Parfums Christian Dior Privacy Policy for further details on how Parfums Christian Dior uses your data.
·        Our trusted third-party suppliers
For instance, we may entrust services to:
Third parties providing digital and e-commerce services
Advertising, marketing, digital and social media agencies
Third parties delivering a product to you
Third parties providing IT services
Payment service providers and credit reference agencies
Third parties assisting us for customer care;
Third parties assisting us in the organisation of our events
Third parties securing transactions placed through dior.com against fraud and misappropriation
·        Third-parties for change of control; for legal grounds; with your prior consent
 
You may also choose to disclose your personal data to our partners, advertisers or affiliates by following a link to and from their websites. Please note that these websites have their own privacy policies.
 
We may also offer you the opportunity to use your social media login. Please be aware that in such case you share your profile information with us. The personal data shared depends on your social media platform settings. Please note that these social media platforms have their own privacy policies.
 
 
HOW do we protect it and keep it confidential?
 
We take all reasonable precautions to keep your data secure.
We contractually require that trusted third parties who handle your personal data for us do the same.
 
Your data may be transferred to, accessed from, and stored outside the European Union by staff members who work for us or for one of our trusted service providers.
 
We do it only in a secure and lawful way, and taking steps to make sure that third parties adhere to the commitments set out in this Policy (in particular by entering into appropriate contracts based on the template adopted by the European Commission).
 
 
YOUR RIGHTS UNDER EUROPEAN REGULATION “GDPR”
 
 
It is important that you can control your personal data. Please find hereunder a summary of the rights you have under the GDPR:
 
 
·        The right to be informed
·        The right of access
·        The right to rectification
·        The right to erasure/right to be forgotten
·        The right to object to direct marketing, including profiling
·        The right to withdraw consent at any time for data processing based on consent
·        The right to object to processing based on legitimate interests
·        The right to lodge a complaint with a supervisory authority
·        The right to data portability
·        The right to restriction
·        The right to deactivate Cookies
 
PLEASE CONTACT US AT THE CONTACT DETAILS BELOW TO EXERCISE THESE RIGHTS.
Note that we may require proof of your identity and full details of your request before we process your requests above.
 
 
 
HOW TO CONTACT US
 
 
If you have any questions or concerns about how we treat and use your personal data, or would like to exercise any of your rights above, please contact us:
·        by calling our Customer Department at +33 (0)1 40 73 73 73 or sending us an email at CONTACTDIOREU@dior.com;
·        or by writing to us through the contact form on dior.com available at https://www.dior.com/couture/fr_fr/contact;
 
You may also contact our Data Protection Officer (DPO) at privacy@christiandior.com 
 
Do not hesitate to contact us if you wish to have the privacy policy in another language.
 
Information about cookie management
This section presents our policy for managing cookies on the dior.com website.
It aims to explain where the browsing information processed when you visit our website comes from, how it is used, and your rights.


What is a cookie? 

 
When you visit our website, we might, depending on the choices you make, store a text file on your device (computer, smartphone, tablet, etc.) through your web browser.
 
This text file is a cookie. For as long as it is valid and stored on your device, it will enable Christian Dior Couture to identify your device when you visit the website in the future.  

Only the issuer of a cookie can read or modify information stored in it.

Below you will find information on the cookies that might be stored on your device when you visit pages on the dior.com website, either by Christian Dior Couture or by third parties, and how you can delete cookies or refuse to allow them to be stored on your device.


What is the purpose of the cookies issued on dior.com?

 
There are several categories of cookie. Some of them are issued directly by Christian Dior Couture and its providers, and some are issued by third-party companies.
 

    I.    
 The cookies issued by Christian Dior Couture and its providers
 
Various types of cookie might be stored on your device when you browse our website:
 
(i)                “Essential” cookies 
 
These cookies are essential for browsing our website, including to ensure that the ordering process runs smoothly. 

If you delete them it can cause difficulties when browsing our website and make it impossible to place an order.

These cookies are also needed to track the activity of Christian Dior Couture.

They might be stored on your device by Christian Dior Couture or by its providers.
 
 
 
(ii)               “Analytical and Customisation” cookies
 
These cookies are not essential for browsing our website but might make it easier for you to conduct searches, optimise your buying experience, and enable us to better determine your expectations, and improve our offering and the way our website works.
 
(iii)              “Advertising” cookies
 
Cookies might also be used for advertising purposes. These cookies ensure that the adverts you see are relevant to you. 
 

What is the advantage of seeing promotional offers and adverts tailored to your browsing?  

 
The aim is to present you with offers and adverts that are as relevant to you as possible. To this end, cookies technology allows us to display, in real time, the content that corresponds most closely to your interests based on your recent browsing of our website. 
 
Your interest in the content displayed on your device when you browse a website often determines that website's advertising resources, which in turn enable the website to operate its services, which are often provided free of charge to users. You would probably prefer to see offers and adverts that interest you rather than content which is of no interest to you. Similarly, Christian Dior Couture, like any advertiser, would like its offers and adverts to be seen by internet users who might be interested in them. 


Please note: if you share your device with other people:

If your device is used by several people and if one device uses several web browsers, we cannot be certain that the services and adverts delivered to your device are determined based on your use of the device and not on that of another user. 

It is your decision and responsibility whether you share use of your device and configuration of your web browser’s cookie settings with other people.
 

    II.    
 Cookies issued by third-party companies 
 
Cookies are issued and used by third parties on our website in accordance with these third parties’ privacy protection policies.

These cookies are not essential for browsing our website.

We might include on our website applications produced by third parties which enable you to share our site content with other people or to tell other people what content you have been browsing or your opinions of it. This is true of the “Share” and “Like” buttons for social networks like Facebook, Twitter, Instagram and Pinterest. 

Social networks that provide buttons like these might be able to use them to identify you, even if you did not use the button when browsing our website.

This type of button can enable the social network concerned to track your browsing of our website, simply because you were logged into your account with the social network on your device (you had an open session) while you were browsing our website. 

We have no control over the process the social networks use to collect information relating to your browsing of our website and linked to the personal data they hold.

We urge you to read these social networks’ privacy protection policies to find out for what purposes, including advertising, they use the browsing information they might collect using these buttons. These privacy protection policies must give you the option to inform the social networks of your choices, including by configuring your user accounts with each of them.
 
To read the privacy protection polices of the aforementioned social networks, visit their websites.
 
 

    III.    Managing the cookies stored on your device
 
You can decide whether cookies are stored on your device.
 
Using your web browser settings, you can at any time simply and at no cost choose to accept or block the storage of cookies on your device.
 
You can configure your web browser as you wish, so that cookies are (a) accepted and stored on your device, or conversely (b) blocked. 
 
a.      Consent to cookies  
 
If your web browser is configured to allow cookies to be stored on your device, the cookies embedded in the pages and content you browse will be routinely stored on your device. 
 
b.      Blocking cookies 
 
You can configure your web browser so that:
 
·        you are given the option to accept or block cookies on a case-by-case basis, before a cookie is likely to be stored on your device;
·        it always refuses to store cookies on your device.  

Please note: Any changes you make to your web browser’s cookie acceptance or blocking settings may change your web browsing experience and the process of accessing services that require the use of these cookies.  


For example, if you block essential cookies you might no longer be able to place orders on our website. 

If you choose to refuse to allow cookies to be stored on your device or if you delete cookies that are stored on it, we cannot accept any liability for the consequences should our services under-perform because we are unable to store or consult the cookies needed for these services to operate and which you might have blocked or deleted. 
 
 How can you exercise your rights, depending on the browser you use? 
 
The configuration process is different for each web browser. It is usually described in the browser’s help menu. We suggest you find out how to configure your browser and change your cookies preferences. 
 
·        For Internet Explorer™: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies  
·        For Safari: https://support.apple.com/kb/PH19214?locale=fr_FR&viewlocale=en_US
·        For Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en   
·        For Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences 
 
 
 

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