The Spring-Summer 2017 Campaign | DIORMAG

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Happy Holidays! 

The colorful Lucky Badges, which clip on the strap of the Lady Dior bag to offer endless possibilities of personalization, come together to wish you the warmest of season’s greetings in this animated clip drawn from W magazine’s Instagram account.


Happy Holidays From Dior 

The Christmas trees are festooned with golden stars and the most beautiful garlands, the decorations lighting up the streets render 30 Avenue Montaigne resplendent, and the last window of the Advent calendar has been opened... The House wishes you and yours all the very best during these end-of-year festivities.

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The Spring-Summer 2017 Campaign

Maria Grazia Chiuri’s first collection for Dior is photographed by Brigitte Lacombe and embodied by twin models Ruth and May Bell. This campaign forms part of a wider project, The Woman Behind the Lens: a body of photographic work made exclusively by women delivering their personal vision of the collection in a number of series which you will soon be able to discover. 

In a series of aesthetically spare shots, the French photographer Brigitte Lacombe, known for her reportage and for strikingly intimate portraits of celebrities, highlights the distinctly different characters of each of these twin sisters in order to illustrate Maria Grazia Chiuri’s conception of Dior femininity. Mixing sporty agility with sensuality, whether expressed by an embroidered tulle evening dress or a fencing-inspired outfit, the femininity of the two models is singular and assured. The softness the images exude is additionally accentuated by the natural hairstyles and the nude makeup look designed by Peter Philips, the Creative and Image Director of Dior makeup.


Jennifer Lawrence in Dior

The actress and House muse continues her global promotional tour for Passengers: last Friday she was at the movie’s premiere in Seoul, South Korea, wearing a long blue embroidered tulle Dior dress.

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The Rose des Vents Jewels seen by Laziz Hamani 

Laziz Hamani

Laziz Hamani

Laziz Hamani

Savoir Faire

The Savoir-faire of the Rose des Vents Jewels

Discover the secrets behind the making of the Rose des Vents collection, in the private world of the jewelry ateliers. 

“Rose des Vents is also a metaphor for creation," explains Victoire de Castellane. "Creating is about searching, turning things over, and then finding ones cardinal point and setting off on a journey. Creation is the product of a stationary voyage.” It’s by tapping into this inspiration and using a gouache sketch as a starting point that the artisan jeweler makes the initial model of the jewel by hand in an easily malleable green resin. Then, using the eons-old lost-wax technique, the wax is replaced by gold. The gold is then carefully worked by hand by the artisan who refines the ouece’s details. The edges display the same level of care given to the inside of a couture garment, where Victoire de Castellane, echoing naval rigging and the call of the open seas, designed a twisted gold rice grain cable to encircle the medallion. Whether showing the hardstone or wind rose side, constantly changing as the body moves, the finesse lent to the star in relief is just as delicately judged as the selection of nuances of lapis lazuli, mother-of-pearl, turquoise, pink opal and onyx.
With bracelets, necklaces long and short, the collection develops the motif and broadens the horizons of the medallion jewel.

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Rose des Vents: Under the Sea

Victoire de Castellane, Creative Director of Dior Joaillerie, plunges us once more into the universe of the Rose des Vents collection through a hand-illustrated animation: during this underwater excursion, the multicolored medallions appear like precious pirate treasures.  

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