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Personal Data


Personal Dataopen



Confidentiality and security of your personal data are important to us. We are committed to offering you personalized services while respecting your privacy and choices.


The purpose of this Privacy Policy is to inform you in a transparent, simple and complete manner about the processing of the personal data that you provide or that we collect through the different touchpoints you use to interact with us (e.g. in store, Customer Department,, social media, digital apps, events), about their possible transfer to third parties as well as your rights and options to control your personal data and protect your privacy.


In this Policy you will find information on: 

  • Who we are
  • What data we can collect about you
  • How we collect or receive your data
  • For what purposes we use it
  • How long we can keep it
  • Who can access your data
  • How we protect it and keep it confidential
  • What are your rights under the European Regulation 
  • How to contact us if you have questions about our use of your personal data
  • The management of cookies on website
  • Modification of this Privacy Policy



WHO are we?


When we say "Dior", "us", "our" or "we", we refer to:


Christian Dior Couture, a limited company governed by French law whose registered office is at 30 avenue Montaigne, Paris 8, France, registered with the Paris Trade and Companies Register under the number 612 035 832 and represented by Hien Tran Trung in his capacity as Administrative and Financial Director of Christian Dior Couture.




Christian Dior UK Limited, an English company whose registered office is at 49a Pavilion Road - SW1X OHD London - England, represented by Vincenzo Equestre in his capacity as Director.


Christian Dior Couture and Christian Dior UK Limited are the data controllers under the applicable personal data regulations in particular Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter "GDPR").



WHAT data may we collect about you?


"Personal data" means any information that could identify you either directly (e.g. your name) or indirectly (e.g. through a unique client ID number).


Depending on the data you provide or share with us, personal data may include information related to:

  • Your identity and your contact details
  • Your size and stylistic preferences
  • Your interests
  • Your purchases (in store or online) and your repairs
  • Your online journeys (, social media pages, partner websites)
  • Your requests through our customer department or our public relations department
  • The Dior events you attend


Regarding your purchases, your bank details do not pass unencrypted through Dior servers. Payments are made via a secure payment platform PCI-DSS certified, supplemented by control measures, to ensure the security of purchases made and to fight against fraud.


In the context of a job application with Christian Dior Couture, we may collect the following information:

  • Your identity and your contact details
  • Your Curriculum Vitae and your cover letter


We invite you to keep us regularly informed in writing of any change in your contact details.



HOW do we collect or receive your data?


As part of our relationships, we may collect certain data via the following touchpoints:

  • journey
  • In-store relationship with our salesperson
  • Dior events you attend
  • Public Relations relationship
  • Contact with Customer Department
  • Forms you complete (in store or online)
  • Digital apps you use
  • Dior social media pages you visit or comment/like
  • Digital Media Advertising you click on
  • Search Engines Paid Advertising you click on


The personal data essential to Dior is indicated by an asterisk on each personal data collection form. If you do not provide the data marked with an asterisk, this may affect the products and services that we can provide to you. Other information is optional and allows us to know you better and to improve our communications and services to you.



FOR WHAT PURPOSES are your data used by Christian Dior Couture?


As part of our relationship, depending on the context in which your data is collected, we use your data for:

  • the management of your orders
  • the management of the personalized content and communications with Dior (digital or otherwise)
  • the management of your profile
  • the management of your requests linked with Dior House
  • the management of events which you register for / attend
  • the management of your application for a job
  • the management of our website and our digital apps
  • the improvement of our products and services


In the context of your application for a job, we use your data to manage and monitor your application.


The legal basis for the processing of your data can be, depending in which context your data is collected:

  • Your consent (e.g. to manage our tailored services, managing your browsing via cookies)
  • The performance of a contract (e.g. managing your access to your customer account, processing and tracking your orders)
  • A legal obligation when processing is required by law (e.g. retention of purchase invoices)
  • Our legitimate interest: improve our products and services, prevent fraud, secure our tools or tailor our communications



FOR HOW LONG may we keep it?


We only keep your personal data for as long as we need it to reach the purpose pursued, to meet your needs, or to comply with our legal obligations.


As a general principle, your personal data will be retained in our client database:

  • If you are a “client” (i.e. you have already purchased a Dior product): for no more than 10 years after your first purchase; this period will be renewed each time you interact with Dior (e.g. a purchase)
  • If you are a “prospect” (i.e. you have never purchased a Dior product but you are interested in Dior brand): we keep your data for 3 years; this period will be renewed each time you interact with Dior (e.g. when participating in an event)
  • If you are in contact with the Public Relations department: for no more than 10 years after initial contact; this period will be renewed each time you interact with Dior (e.g. when requesting information from the Dior House)
  • If you are a “job applicant” (i.e. you apply for a job offered by Christian Dior Couture): for 2 years after your application


Where cookies are placed on your computer, we shall keep them for no more than 13 months.


When we no longer need to use your personal data, it is removed from our systems and records or anonymised so that you can no longer be identified from it.



WHO may access your data?


Your data are for Christian Dior Couture services dealing with your requests. We ensure that only duly authorised persons can access your personal data when necessary for the above-mentioned purposes.


We do not give your data to third parties for commercial purposes.


We communicate your information only where necessary, and if possible in a form that does not allow a direct identification to:


  • Other Dior entities to provide you with the same personalised service worldwide


  • Parfums Christian Dior, presuming you are also a Parfums client.

Please visit Parfums Christian Dior Privacy Policy for further details on how Parfums Christian Dior uses your data


  • Our trusted third-party suppliers, including other entities of the LVMH group, acting as processors according to our instructions and solely on our behalf.

For example, we entrust certain services to third parties in charge of delivering you a product, payment service providers and providers securing transactions against fraud, third parties who assist us in the organisation of our events, third parties providing IT services, digital communication and public relations agencies, third parties who assist us with customer service


  • Third parties in the event of a change of control, for legal reasons, or with your prior consent


You may also choose to disclose your personal data to our partners, advertisers or affiliates by following a link to and from their websites. Please note that these websites have their own privacy policies.


We may also offer you the opportunity to use your social media login. Please be aware that in this case you are sharing your profile information with us. The personal data shared depends on your social media platform settings. Please note that these social networks have their own privacy policies.



HOW do we protect it and keep it confidential?


We take all useful precautions to guarantee the privacy and security of your data and to protect such data from any misrepresentation, damage, destruction or access by unauthorised third parties.


Please note, your data may be transferred to, accessed from, and stored outside the European Union by staff members who work for us or for one of our trusted service providers, for example to access your purchase history from a store other than your main store. We do it only in a secure and lawful way, and taking steps to make sure that third parties adhere to the commitments set out in this Policy in particular by entering into appropriate contracts based on the template adopted by the European Commission.


In creating your account on or in the context of your job applications, entering a personal password is compulsory and part of our privacy policy.





It is important that you can control your personal data. Please find hereunder the description of the rights you have under GDPR:


  • Right to be informed: you have the right to obtain clear, transparent and easily understandable information about how we use your personal data, and your rights. You will find all this information in this Policy


  • The right of access: you have the right to access to the personal data Christian Dior Couture holds about you


  • The right of rectification: you have the right to have your personal data rectified if it is incorrect or outdated and / or completed if it is incomplete


  • The right to erasure / right to be forgotten: you have the right to have your personal data erased or deleted. Please note this is not an absolute right, as we may have legal or legitimate grounds for retaining your personal data


  • The right to object to direct marketing: you can unsubscribe or opt out of our direct marketing communication at any time. You are able to do so by clicking on the “unsubscribe” link in any email or communication we send you. You are also able to request to receive non-personalised communications about our products and services


  • The right to withdraw consent at any time for data processing based on consent: You can withdraw your consent to our processing of your data when such processing is based on consent


  • The right to data portability: you have the right to move, copy or transfer data from our database to another. This only applies to data that you have provided, where processing is based on a contract or your consent, and the processing is carried out by automated means


You also have the right to contact the data protection authority of your country in order to lodge a complaint against the data protection and privacy practices of Dior.


Please contact us at the contact details below to exercise these rights or if you have any questions or complaints regarding the processing of your personal data.


Note that we may require proof of your identity and full details of your request before we process it.





If you have any questions or concerns about how we process and use your personal data, or would like to exercise any of your rights above, please contact us:


  • If you are a client or a prospect:

By calling our Customer Department at +44 (0) 207 172 0172, or by sending an email to

Or by contacting us via the form on available at  


  • If you are in contact with Public Relations Department

By sending an email to  


  • If you are a job applicant

By sending an email to  


You may also contact our Data Protection Officer at   





This section presents our policy for managing cookies on the website.

It aims to explain where the browsing information processed when you visit our website comes from, how it is used, and your rights.





When you visit our website, we might, depending on the choices you make, store a text file on your device (computer, smartphone, tablet, etc.) through your web browser.


This text file is a cookie. For as long as it is valid and stored on your device, it will enable Christian Dior Couture to identify your device when you visit the website in the future. 


Only the issuer of a cookie can read or modify information stored in it.


Below you will find information on the cookies that might be stored on your device when you visit pages on the website, either by Christian Dior Couture or by third parties, and how you can delete cookies or refuse to allow them to be stored on your device.





There are several categories of cookie. Some of them are issued directly by Christian Dior Couture and its providers, and some are issued by third-party companies.


  • The cookies issued by Christian Dior Couture and its providers


Various types of cookie might be stored on your device when you browse our website:


The "essential" cookies are essential for browsing our website, including to ensure that the ordering process runs smoothly. If you delete them it can cause difficulties when browsing our website and make it impossible to place an order. They might be stored on your device by Christian Dior Couture or by its providers.


"Analytical and Personalisation" cookies not essential for browsing our website but making it easier for you to conduct searches, optimising your buying experience.


"Advertising" cookies, not essential for browsing but allowing you a more relevant advertising offer.


If your device is used by several people and if one device uses several web browsers, we cannot be certain that the services and adverts delivered to your device are determined based on your use of the device and not on that of another user. It is your decision and responsibility whether you share use of your device and configuration of your web browser’s cookie settings with other people.


  • Cookies issued by third-party companies


Cookies are issued and used by third parties on our website in accordance with these third parties’ privacy protection policies. These cookies are not essential for browsing our website.


We might include cookies on our website applications produced by third parties, which enable you to share our site content with other people or to tell other people what content you have been browsing or your opinions of it. This is true of the “Share” and “Like” buttons for social networks like Facebook, Twitter, Instagram and Pinterest.


Social networks that provide buttons like these might be able to use them to identify you, even if you did not use the button when browsing our website. We have no control over the process the social networks use to collect information relating to your browsing of our website and linked to the personal data they hold. Please consult the privacy policy of these social networks.





You can decide whether cookies are stored on your device.


You can configure your web browser as you wish, so that cookies are accepted and stored on your device, or conversely blocked.


The configuration process is different for each web browser. It is usually described in the browser’s help menu. We urge you to find out how to configure your browser. This will allow you to find out how to change your cookie preferences.


  • For Internet Explorer™:    
  • For Safari:
  • For Chrome:  
  • For Firefox: 
  • For Opera™: 


Please note: any changes you make to your web browser’s cookie acceptance or blocking settings may change your web browsing experience and the process of accessing services that require the use of these cookies.  For example, if you block essential cookies you might no longer be able to place orders on our website.





In case of modification of this Policy, we will ensure that you are informed of these changes either by a special notice on our site, or by a personalised warning notably in the context of our newsletters.



Parfums Christian Dior, a limited company with capital of €2,620,860, registered in Paris under trading ID 552 065 187, having its registered office at 33, avenue Hoche, 75008 Paris is the publisher of the website (hereinafter referred to as the “Site”).
This personal data protection policy (hereinafter referred to as “the Policy”) is intended to describe how your personal data are collected and used by Parfums Christian Dior as well as your rights in this respect.
As such, to ensure respect for the privacy of its users (hereinafter referred to as “Users”), Parfums Christian Dior undertakes to ensure that the collection and processing of personal data, conducted for the purposes of this Site, is conducted in accordance with French Act n°78-17 of January 6, 1978, as amended in 2004, on Information Technology, Data Files and Civil Liberties, also known as the French Data Protection Act.
Thus the French Data Protection Commission (Commission Nationale de l’Informatique et des Libertés, hereinafter referred to as “CNIL”) shall be notified of the processing of personal data for the purposes of the Site.
Parfums Christian Dior may also need to collect your data should you apply for a vacancy at Parfums Christian Dior, on its Careers website (hereinafter referred to as the “Careers Site”) which can be accessed from
This Policy supplements the provisions of the Terms and Conditions of the Site to which you can refer for more information on the use of the Site.
Data are collected by Parfums Christian Dior either directly (1) or indirectly (2).
1. Data collected directly
Information collected directly is required for the purposes as described in Article 2 below, and is essential to respond to your requests. Such information that you provide voluntarily such as your name and contact information, is marked with an asterisk on data entry forms.
2. Data collected indirectly
Parfums Christian Dior also collects browsing data indirectly using data collection tools (including but not limited to cookies, tags, beacons, and any other appropriate means) which are installed on the Site and enable the use of certain of its features.
You may choose to disable these tools via your internet browser as described in Article 5 of this Policy.
The data collected are processed automatically, under the responsibility of Parfums Christian Dior, for the following purposes:
to distribute information, particularly the Site Newsletters and promotional updates, to the Users;
to contact Users where necessary;
to manage orders placed on the Site;
to compile anonymous statistics;
to recruit for a vacancy (Careers Site).
Data are kept for a period not exceeding the period required to fulfil the purposes for which they were collected.
The sole recipients of the personal data collected by Parfums Christian Dior are the departments responsible for client relations, communications and marketing as well as subsidiaries of the company that may be located outside the European Union. Personal data shall only be disclosed to third parties with the prior consent of the Users unless the communication of such information is strictly necessary to the provision of the service requested or where access is requested by a public or legal authority.
In any case, Parfums Christian Dior shall provide your personal data to a third party only where:
You have given us your prior consent to share this information;
Parfums Christian Dior needs to share this information with third parties to provide you with the service you are requesting;
Parfums Christian Dior is ordered by a legal authority or any other public authority to provide the information;
For technical purposes, when storing your personal data for use in recruitment, your data will be stored on the central servers of our service provider:
Milton Keynes Data Centre for Lumesse
Linfordwood West
Milton Keynes MK14 6LB
Parfums Christian Dior has endeavoured to implement all necessary precautions to safeguard the privacy and security of the personal data processed and to protect such data from any misrepresentation, damage, destruction or access by unauthorised third parties.
6.1- Cookies
Parfums Christian Dior uses cookies installed on your computer during browsing activity on the Site.
A “cookie” is a small file that does not identify the User but records information on the browsing activity of a computer on a site.
Some cookies are strictly necessary to the provision of services (1) and others facilitate analysis by Parfums Christian Dior of your browsing activity on the Site (2).
1. Cookies strictly necessary to the provision of services
Some of our cookies have the sole purpose of enabling or facilitating electronic communication and are strictly necessary to the provision of our communication services online at the express request of the User.
These are mainly session cookies which are used to authenticate and connect to the Site and to memorise aspects of browsing activity during a session. These cookies are essential for the User to be able to browse and access the Site.
2. Cookies used to analyse browsing activity
Information supplied by cookies can facilitate our analysis of your browsing activity on the Site. For this purpose, Parfums Christian Dior uses the following four types of cookie:
- cookies that record User preferences, configurations, and pages viewed previously are also installed in the course of browsing activity on the Site. These temporary cookies are linked to the User session and are deleted when you close your browser. They are used for the main purpose of improving the personalised service provided to the User. The data thus obtained are intended to facilitate subsequent browsing of the site.
- advertising cookies that are used to make the ads more appealing. These cookies are used to select ads based on their relevance, to improve reporting on campaign performance and to avoid showing ads that you have already seen. These cookies remain until you delete them or they expire;
- analytics cookies;
- Web beacons, which are electronic images also known as invisible pixels.
Most Web browsers automatically accept cookies, but the User can usually change the browser settings to block them, if desired; in such a case, the User should be able to proceed as follows:
- On Internet Explorer:
1. Go to Settings and Internet Options.
2. Go to the Privacy tab.
3. Click on the Advanced button and check the box “Override automatic cookie handling”.
- On Firefox:
1. Click on the Firefox button at the top of the Firefox window (or the Tools menu in Windows XP), then select Options.
2. Select the Privacy panel.
3. Set History to “Use custom settings for history”.
4. Uncheck “Accept cookies”.
- On Google Chrome:
1. Click the Chrome menu icon.
2. Select Settings.
3. Click “Show advanced settings”.
4. In the Privacy section, click “Content settings”.
5. Select “Block sites from setting any data”.
The validity of your consent to the use of cookies will not exceed thirteen (13) months, pursuant to French Ruling n° 2013-378 adopted by the CNIL on December 5, 2013 (Article 5), and may be extended by renewal of consent on the part of the User.
6.2 – Statistics
To tailor the Site and its content and services to the expectations of the Users, Parfums Christian Dior measures the number of visits, the number of page views, and the activity of the Users on the Site and the frequency of their return visits. To measure this traffic, Parfums Christian Dior uses the Google Analytics tool, a website analytics service provided by Google Inc. (Google).
The data generated by cookies relating to the use of the Site (including the IP address) are transmitted and stored by Google on servers in the United States.
Google shall use this information to review the use of the Site, to compile reports on activity on the Site for Parfums Christian Dior and to provide other services relating to activity on the Site and use of the Internet.
Google may also pass on this information to third parties where required by law or where such third parties process such information on behalf of Google, including the publisher of this website. Google shall not link your IP address with any other data held by Google.
To opt out of Google Analytics, click on the following link:
In accordance with Article 38 and subsequent articles of the French data protection act, you have the right to access, rectify, modify and – in the event of a legitimate reason to do so – block the processing of your personal data. To exercise such rights:
33, avenue Hoche
75008 Paris – France
According to French law decree n°2007-451 of March 25, 2007, adopted for the purposes of implementing the data protection act, your requests must be submitted in writing and must be signed and accompanied by a photocopy of a piece of ID bearing your signature. Parfums Christian Dior has a period of two months to respond to your request.
In the event of a change of control of the company, bankruptcy proceedings or the transfer of company assets, the personal data collected by Parfums Christian Dior may be transferred.
Parfums Christian Dior reserves the right to update this Policy at its sole discretion and without notice. In such event, the updated version of the Policy shall be published immediately on the Site and all browsing activity thereon, from the time of publication of the said updated version of the Policy, shall be entirely subject to it.
Last updated: November 2015
Dec 3, 2015 1:08 pm

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