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Personal Data


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Confidentiality and security of your personal data are important to us. We are committed to offering you personalized services while respecting your privacy and choices.


The purpose of this Privacy Policy is to inform you in a transparent, simple and complete manner about the processing of the personal data that you provide or that we collect through the different touchpoints you use to interact with us (e.g. in store, Customer Department,, social media, digital apps, events), about their possible transfer to third parties as well as your rights and options to control your personal data and protect your privacy.


In this Policy you will find information on: 

  • Who we are
  • What data we can collect about you
  • How we collect or receive your data
  • For what purposes we use it
  • How long we can keep it
  • Who can access your data
  • How we protect it and keep it confidential
  • What are your rights under the European Regulation 
  • How to contact us if you have questions about our use of your personal data
  • The management of cookies on website
  • Modification of this Privacy Policy



WHO are we?


When we say "Dior", "us", "our" or "we", we refer to:


Christian Dior Couture, a limited company governed by French law whose registered office is at 30 avenue Montaigne, Paris 8, France, registered with the Paris Trade and Companies Register under the number 612 035 832 and represented by Hien Tran Trung in his capacity as Administrative and Financial Director of Christian Dior Couture.




Christian Dior UK Limited, an English company whose registered office is at 49a Pavilion Road - SW1X OHD London - England, represented by Vincenzo Equestre in his capacity as Director.


Christian Dior Couture and Christian Dior UK Limited are the data controllers under the applicable personal data regulations in particular Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter "GDPR").



WHAT data may we collect about you?


"Personal data" means any information that could identify you either directly (e.g. your name) or indirectly (e.g. through a unique client ID number).


Depending on the data you provide or share with us, personal data may include information related to:

  • Your identity and your contact details
  • Your size and stylistic preferences
  • Your interests
  • Your purchases (in store or online) and your repairs
  • Your online journeys (, social media pages, partner websites)
  • Your requests through our customer department or our public relations department
  • The Dior events you attend


Regarding your purchases, your bank details do not pass unencrypted through Dior servers. Payments are made via a secure payment platform PCI-DSS certified, supplemented by control measures, to ensure the security of purchases made and to fight against fraud.


In the context of a job application with Christian Dior Couture, we may collect the following information:

  • Your identity and your contact details
  • Your Curriculum Vitae and your cover letter


We invite you to keep us regularly informed in writing of any change in your contact details.



HOW do we collect or receive your data?


As part of our relationships, we may collect certain data via the following touchpoints:

  • journey
  • In-store relationship with our salesperson
  • Dior events you attend
  • Public Relations relationship
  • Contact with Customer Department
  • Forms you complete (in store or online)
  • Digital apps you use
  • Dior social media pages you visit or comment/like
  • Digital Media Advertising you click on
  • Search Engines Paid Advertising you click on


The personal data essential to Dior is indicated by an asterisk on each personal data collection form. If you do not provide the data marked with an asterisk, this may affect the products and services that we can provide to you. Other information is optional and allows us to know you better and to improve our communications and services to you.



FOR WHAT PURPOSES are your data used by Christian Dior Couture?


As part of our relationship, depending on the context in which your data is collected, we use your data for:

  • the management of your orders
  • the management of the personalized content and communications with Dior (digital or otherwise)
  • the management of your profile
  • the management of your requests linked with Dior House
  • the management of events which you register for / attend
  • the management of your application for a job
  • the management of our website and our digital apps
  • the improvement of our products and services


In the context of your application for a job, we use your data to manage and monitor your application.


The legal basis for the processing of your data can be, depending in which context your data is collected:

  • Your consent (e.g. to manage our tailored services, managing your browsing via cookies)
  • The performance of a contract (e.g. managing your access to your customer account, processing and tracking your orders)
  • A legal obligation when processing is required by law (e.g. retention of purchase invoices)
  • Our legitimate interest: improve our products and services, prevent fraud, secure our tools or tailor our communications



FOR HOW LONG may we keep it?


We only keep your personal data for as long as we need it to reach the purpose pursued, to meet your needs, or to comply with our legal obligations.


As a general principle, your personal data will be retained in our client database:

  • If you are a “client” (i.e. you have already purchased a Dior product): for no more than 10 years after your first purchase; this period will be renewed each time you interact with Dior (e.g. a purchase)
  • If you are a “prospect” (i.e. you have never purchased a Dior product but you are interested in Dior brand): we keep your data for 3 years; this period will be renewed each time you interact with Dior (e.g. when participating in an event)
  • If you are in contact with the Public Relations department: for no more than 10 years after initial contact; this period will be renewed each time you interact with Dior (e.g. when requesting information from the Dior House)
  • If you are a “job applicant” (i.e. you apply for a job offered by Christian Dior Couture): for 2 years after your application


Where cookies are placed on your computer, we shall keep them for no more than 13 months.


When we no longer need to use your personal data, it is removed from our systems and records or anonymised so that you can no longer be identified from it.



WHO may access your data?


Your data are for Christian Dior Couture services dealing with your requests. We ensure that only duly authorised persons can access your personal data when necessary for the above-mentioned purposes.


We do not give your data to third parties for commercial purposes.


We communicate your information only where necessary, and if possible in a form that does not allow a direct identification to:


  • Other Dior entities to provide you with the same personalised service worldwide


  • Parfums Christian Dior, presuming you are also a Parfums client.

Please visit Parfums Christian Dior Privacy Policy for further details on how Parfums Christian Dior uses your data


  • Our trusted third-party suppliers, including other entities of the LVMH group, acting as processors according to our instructions and solely on our behalf.

For example, we entrust certain services to third parties in charge of delivering you a product, payment service providers and providers securing transactions against fraud, third parties who assist us in the organisation of our events, third parties providing IT services, digital communication and public relations agencies, third parties who assist us with customer service


  • Third parties in the event of a change of control, for legal reasons, or with your prior consent


You may also choose to disclose your personal data to our partners, advertisers or affiliates by following a link to and from their websites. Please note that these websites have their own privacy policies.


We may also offer you the opportunity to use your social media login. Please be aware that in this case you are sharing your profile information with us. The personal data shared depends on your social media platform settings. Please note that these social networks have their own privacy policies.



HOW do we protect it and keep it confidential?


We take all useful precautions to guarantee the privacy and security of your data and to protect such data from any misrepresentation, damage, destruction or access by unauthorised third parties.


Please note, your data may be transferred to, accessed from, and stored outside the European Union by staff members who work for us or for one of our trusted service providers, for example to access your purchase history from a store other than your main store. We do it only in a secure and lawful way, and taking steps to make sure that third parties adhere to the commitments set out in this Policy in particular by entering into appropriate contracts based on the template adopted by the European Commission.


In creating your account on or in the context of your job applications, entering a personal password is compulsory and part of our privacy policy.





It is important that you can control your personal data. Please find hereunder the description of the rights you have under GDPR:


  • Right to be informed: you have the right to obtain clear, transparent and easily understandable information about how we use your personal data, and your rights. You will find all this information in this Policy


  • The right of access: you have the right to access to the personal data Christian Dior Couture holds about you


  • The right of rectification: you have the right to have your personal data rectified if it is incorrect or outdated and / or completed if it is incomplete


  • The right to erasure / right to be forgotten: you have the right to have your personal data erased or deleted. Please note this is not an absolute right, as we may have legal or legitimate grounds for retaining your personal data


  • The right to object to direct marketing: you can unsubscribe or opt out of our direct marketing communication at any time. You are able to do so by clicking on the “unsubscribe” link in any email or communication we send you. You are also able to request to receive non-personalised communications about our products and services


  • The right to withdraw consent at any time for data processing based on consent: You can withdraw your consent to our processing of your data when such processing is based on consent


  • The right to data portability: you have the right to move, copy or transfer data from our database to another. This only applies to data that you have provided, where processing is based on a contract or your consent, and the processing is carried out by automated means


You also have the right to contact the data protection authority of your country in order to lodge a complaint against the data protection and privacy practices of Dior.


Please contact us at the contact details below to exercise these rights or if you have any questions or complaints regarding the processing of your personal data.


Note that we may require proof of your identity and full details of your request before we process it.





If you have any questions or concerns about how we process and use your personal data, or would like to exercise any of your rights above, please contact us:


  • If you are a client or a prospect:

By calling our Customer Department at +44 (0) 207 172 0172, or by sending an email to

Or by contacting us via the form on available at  


  • If you are in contact with Public Relations Department

By sending an email to  


  • If you are a job applicant

By sending an email to  


You may also contact our Data Protection Officer at   





This section presents our policy for managing cookies on the website.

It aims to explain where the browsing information processed when you visit our website comes from, how it is used, and your rights.





When you visit our website, we might, depending on the choices you make, store a text file on your device (computer, smartphone, tablet, etc.) through your web browser.


This text file is a cookie. For as long as it is valid and stored on your device, it will enable Christian Dior Couture to identify your device when you visit the website in the future. 


Only the issuer of a cookie can read or modify information stored in it.


Below you will find information on the cookies that might be stored on your device when you visit pages on the website, either by Christian Dior Couture or by third parties, and how you can delete cookies or refuse to allow them to be stored on your device.





There are several categories of cookie. Some of them are issued directly by Christian Dior Couture and its providers, and some are issued by third-party companies.


  • The cookies issued by Christian Dior Couture and its providers


Various types of cookie might be stored on your device when you browse our website:


The "essential" cookies are essential for browsing our website, including to ensure that the ordering process runs smoothly. If you delete them it can cause difficulties when browsing our website and make it impossible to place an order. They might be stored on your device by Christian Dior Couture or by its providers.


"Analytical and Personalisation" cookies not essential for browsing our website but making it easier for you to conduct searches, optimising your buying experience.


"Advertising" cookies, not essential for browsing but allowing you a more relevant advertising offer.


If your device is used by several people and if one device uses several web browsers, we cannot be certain that the services and adverts delivered to your device are determined based on your use of the device and not on that of another user. It is your decision and responsibility whether you share use of your device and configuration of your web browser’s cookie settings with other people.


  • Cookies issued by third-party companies


Cookies are issued and used by third parties on our website in accordance with these third parties’ privacy protection policies. These cookies are not essential for browsing our website.


We might include cookies on our website applications produced by third parties, which enable you to share our site content with other people or to tell other people what content you have been browsing or your opinions of it. This is true of the “Share” and “Like” buttons for social networks like Facebook, Twitter, Instagram and Pinterest.


Social networks that provide buttons like these might be able to use them to identify you, even if you did not use the button when browsing our website. We have no control over the process the social networks use to collect information relating to your browsing of our website and linked to the personal data they hold. Please consult the privacy policy of these social networks.





You can decide whether cookies are stored on your device.


You can configure your web browser as you wish, so that cookies are accepted and stored on your device, or conversely blocked.


The configuration process is different for each web browser. It is usually described in the browser’s help menu. We urge you to find out how to configure your browser. This will allow you to find out how to change your cookie preferences.


  • For Internet Explorer™:    
  • For Safari:
  • For Chrome:  
  • For Firefox: 
  • For Opera™: 


Please note: any changes you make to your web browser’s cookie acceptance or blocking settings may change your web browsing experience and the process of accessing services that require the use of these cookies.  For example, if you block essential cookies you might no longer be able to place orders on our website.





In case of modification of this Policy, we will ensure that you are informed of these changes either by a special notice on our site, or by a personalised warning notably in the context of our newsletters.


Privacy Policyopen

Parfums Christian Dior pays particular attention to the processing, confidentiality and safety of your personal data.


The aim of this privacy charter is to provide you with clear, simple and complete information about how we process the personal data you give us or the data we may collect while you are browsing our website, how it may be transferred to third parties and your rights and options to control your personal information and protect your privacy. 


Parfums Christian Dior, a limited by shares company with headquarters located at UK House, 6th Floor, 180 Oxford Street, London W1D 1AB, registered in the England and Wales trade and companies register under no. 01012371 and Parfums Christian Dior SA, with headquarters located 33 avenue Hoche, 75008 Paris, registered in the Paris trade and companies register under n° 552 065 187 (hereinafter Parfums Christian Dior) are  the data controllers of personal data collected on the website, in Dior shops and counters in the sense of regulations applying to personal data, in particular Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and the free movement of such data (hereinafter the "GDPR").



  1. I.                 What is personal data?


Personal data is any information about an identified physical person or a physical person that may be directly or indirectly identified via an identification number or one or more elements particular to them, such as their last name, first name, date of birth, customer number, order number, photo, etc.



  1. II.               When can we collect your personal data?


We can collect your personal data when you:


  • create a customer account on our website, apps, or in our stores;
  • order goods from our website;
  • make purchases in stores;
  • join our loyalty program;
  • use our online services, such as the chat service;
  • agree to receive marketing communications from us by email, telephone, SMS or post, depending on your selection;
  • answer surveys or satisfaction questionnaires based on your customer experience;
  • interact with our Company via its official page on social networks or when we suggest re-use of content that you have published on a social network;
  • contact our customer service;
  • send requests for information to our Company;
  • take part in an event we organise;
  • browse on the Internet using cookies or similar technology or when you click on advertisements for our products



  1. III.              What personal data might we collect?


(i)               As part of the services we provide, we may need to collect certain data directly from you using electronic forms on our website, mobile apps or in selected stores, or in paper form, for a range of purposes (see IV for a list of processing purposes).


Information we might collect includes:


  • Your identity;
  • Your contact details (e.g. email address);
  • Your personal preferences in relation to the products we market or to our website (language);
  • Information relating to your orders, their tracking and your purchase invoices;
  • Information you may provide for our customer service;
  • Specific health data if you notify us of any undesirable side-effects concerning any of our products;
  • Your bank details if you place an order via our website

Important: your bank details are encrypted on Parfums Christian Dior servers. Payments are processed via a secured payment platform, involving additional verifications, in order to guarantee the security of purchases made on and combat fraud.

The details you provide of your Payment Card when placing an order are always encrypted prior to transit using an SSL (Secure Socket Layer) protocol.


Personal data essential to Parfums Christian Dior is marked with an asterisk on all personal data collection forms on our website, in electronic form at some of our counters and stores, as well as off-line in paper form. If you do not fill in these compulsory fields, Parfums Christian Dior will probably be unable to respond to your request and/or provide you with the requested services. Other information is optional and enables us to get to know you better and improve our communications and services with respect to you.


(ii)              We may also collect certain data generated by your purchases of products or services, online or in stores, particularly information regarding the amount and type of your purchases.


(iii)            Lastly, we may collect information regarding the use of our website, especially with respect to your browsing (pages visited, links clicked, etc.). Some of this information may be collected using cookies placed in your web browser when you browse our website. For more information about cookies, read section on Cookie Management in this policy.


If you apply for a job with our Company via our website, we may collect the following information :


-        Your identity;

-        Your contact details;

-        Your Curriculum Vitae;

-        Your application letter



As this data concerns your application, please inform us in writing of any changes to your contact details or, more generally, to your career and employment situation, to help us to manage your application efficiently.




  1. IV.             For what purpose is your personal data collected and used?



Parfums Christian Dior processes your data to:


  • enable you to create a customer account on our website, applications, at our counters and in our stores;
  • manage your access to your customer account on the Internet or our applications;
  • process and manage your online orders and their delivery;
  • record purchases made at our counters or in our stores;
  • secure online transactions, prevent fraud, payment incidents and manage debt collection (see our terms and conditions for more details);
  • manage customer relations with respect to any requests for information or complaints you may send us via our website, customer service or social network pages;
  • manage our loyalty program; 
  • trace and manage any alerts you may send us as part of our cosmetic vigilance obligations;
  • manage and optimise your customer experience by improving our knowledge of our customers;  
  • propose appropriate, tailored services, particularly when we enhance our products and services;
  • conduct statistical analyses to develop management, measuring and reporting tools in order to adjust and improve our sales, marketing and product manufacturing;
  • subject to your consent, send you information on our offers, news and events on your chosen communication media;
  • manage your participation in any events to which you have signed up; 
  • manage any online job applications


  1. V.               What legal grounds legitimise the processing of your data?

Parfums Christian Dior processes your personal information:

  • to perform the contract agreed between yourself and Parfums Christian Dior, to manage your access to your customer account and to process and track your orders;
  • within the framework of its legitimate interest for the purposes of marketing management, securing its digital media (websites, applications, etc.) and combating fraud;
  • when you have given your consent for the processing of your data, especially for the purposes of managing our sales prospection, and of your browsing data via cookies, etc;
  • within the framework of compliance with our legal obligations, particularly fiscal obligations (conserving purchase invoices) and cosmetic vigilance with regard to Regulation (EU) 1223/2009 of 30 November 2009 on cosmetic products



  1. VI.             Who are the recipients of your personal data?


Your personal data is processed by the personnel of Parfums Christian Dior. We ensure that only authorised persons within Parfums Christian Dior have access to your personal data when this is necessary for the purpose of managing our commercial relations or meeting our legal obligations.


We may also share your personal data with:


  • other entities of the LVMH Group, with some of these entities acting as data processors;
  • subcontractors, such as:
    • site hosting and maintenance service providers and the providers of our electronic personal data collection solutions at counters and in stores;
    • payment service providers;
    • anti-fraud service providers;
    • logistic service providers;
    • marketing solution service providers;
    • sales prospection and social network communication service providers;
    • customer service providers;
    • service providers for managing cosmetic vigilance alerts;
    • event organisation service providers


Lastly, Parfums Christian Dior may need to share your personal data with third parties to meet its legal, regulatory or treaty obligations, or to respond to requests from authorised legal authorities.


Parfums Christian Dior and Christian Dior Couture may share some of your personal data, including data collected via cookies, for the shared management of the website, particularly to allow you to have a single customer account on this website, update the information on your customer account and customise communication about Christian Dior products that we may send you.


Furthermore, if you have expressed a wish to receive sales offers from Christian Dior Couture, we will share your personal data with this company. In this context, Christian Dior Couture will be acting as a data controller and applying its own privacy policy. For more information about the Christian Dior Couture privacy policy, click here URL:


With your consent, data regarding your job application may be shared with other companies of the Parfums Christian Dior Group and of the LVMH Group worldwide, for recruitment purposes.



  1. VII.            Transferring data abroad


Some recipients of your personal data may be located abroad, including outside of the European Economic Area.


All data transfers outside of the European Economic Area are subject to appropriate guarantees, especially contractual, technical and organisational guarantees, that comply with applicable regulations relating to the protection of personal data.




  1. VIII.          How long do we keep your data?

We keep and proceed your personal data for as long as it is required in order to fulfil the purposes described in this Privacy Policy and as long as it may be required by law such as for tax and accounting purposes.





  1. IX.              What are your rights and how can you exercise them?


Under current regulations, particularly the GDPR, you have the right to access and correct your personal data, request erasure, object to processing on legitimate grounds and obtain limitation or portability, insofar as this is applicable.


You can exercise these rights directly with Parfums Christian Dior by sending an email to or a non-registered letter by post to LVMH Perfumes and Cosmetics, 11-13 Old Esher Road, Hersham, Surrey KT12 4NH, including a document proving your identity.


If, at any time, you no longer wish to receive details of our offers, news and events, you can unsubscribe using the hypertext link provided for this purpose in each email newsletter we send you. You can also telephone us on 0207 216 0216 (landline charges apply) from [9am to 8pm Monday to Saturday] or send a non-registered letter to LVMH Perfumes and Cosmetics, 11-13 Old Esher Road, Hersham, Surrey KT12 4NH.


You may also lodge a complaint with the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.




  1. X.               Contact details of the Data Protection Officer (DPO) and your right to lodge a complaint


For all questions relating to the collection and processing of your data by Parfums Christian Dior, you can contact the Parfums Christian Dior Data Protection Officer at

Indicate the local company

 Adapt according to the company



 All orders currently goes through a forced 3DS secure as verification, but I think as long as we’ve mentioned ‘additional verification’ it’s fine.

 Confirm and adapt according to each Company/Market. The DPO needs to be informed if some markets keep the payment card numbers of customers.

 Amended this copy as it was previously left as xxxxx

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 HR confirmed all data goes to a platform called Talentlink, then HR access all data from Talentlink.


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